Discount Bath
+$82,000 USD
Overview
In just 4 months, Discount Bath successfully added $82,000 USD in new revenue with only $4,000 USD in ad spend. By replacing a reliance on subcontracting work and referrals with a highly targeted digital acquisition strategy, the bathroom remodeling team not only expanded their brand awareness but successfully transitioned into a highly sought-after, direct-to-consumer business.
- Client
- Discount Bath
- Sector
- Home Remodeling
- Outcome
- +$82,000 USDNew Revenue Added
The challenge
Discount Bath provided exceptionally high-quality service, but their primary bottleneck was visibility. They were operating as a subcontracting team, waiting for their next job or hoping for a referral. Aside from extended family and friends, nobody knew they existed. While they were extremely good at delivering the service, this lack of brand awareness severely capped their growth. Furthermore, they were initially hesitant to adopt a modern social media approach, requiring proof of concept from other local business owners before taking a leap of faith.
The strategy
Targeted Meta Advertising
Launched highly segmented Meta ad campaigns to capture local demand, utilizing only $4,000 USD in ad spend to ensure maximum efficiency.
Search Engine Optimization (SEO)
Optimized the Discount Bath website to capture high-intent, organic search traffic from users actively seeking remodeling solutions in their area.
Consistent Content Creation
Developed amazing, engaging social media content to showcase their high-quality workmanship, build local authority, and establish trust with prospective clients.
The results
- 01Result 01
Generated an additional $82,000 USD in new revenue over a 4-month sprint.
- 02Result 02
Achieved these results with only $4,000 USD in total ad spend.
- 03Result 03
Transformed from a hidden gem into a recognized local brand.
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